What is a story? Why do we tell stories to each other? How are stories best constructed and spread in these times? And what is unique about your own story? Storytelling is a trend that organizations are now responding en masse to. But telling a story well takes both knowledge and an old-fashioned dose of magic. That is why writer, speaker, musician and communication scientist Rogier van Kralingen takes us through the entire story about storytelling, with the laws of storytelling from literature, music, brand, film and television, coupled with scientific knowledge about human emotions and extensive experience with the setting up scientific, cultural and organizational stories. As a participant, you will be taught the how, what and why of storytelling in an interactive way: your story is drawn up live based on your input. At every step in the story, participants add elements to their own story, simultaneously learning the building blocks of storytelling and applying them directly to their own brand. Once this foundation has been laid, Rogier often discusses with the group modern media applications, such as data, content, artificial intelligence and the trends in the category, with other experts from his network in both business and artistic fields. And the Masterclass always ends with a series of tips for the participants to be a better storyteller themselves. Because everyone loves a good story. Yours could be next!
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